Author Archives: Shailesh Kapoor

About Shailesh Kapoor

Founder & CEO - Ormax Media. Film Lover. Media Insights Detective. Budding Author. Lifelong Student.

Star Bharat: Hindi GEC Category’s Saviour

Posted on February 2, 2018

It’s been a tough ride for the Hindi GEC (pay TV) category over the last two years, with the category progressively losing share to movies, news and regional GECs over the 2015-17 period. The second half of 2017 finally saw … Continue reading →

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Posted in Hindi GECs | 2 Comments

The Republic That Doesn’t Know

Posted on January 15, 2018

Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading →

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Posted in News, Television | Leave a comment

News or Outrage?

Posted on December 15, 2017

It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading →

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Posted in News, Television | Leave a comment

Bollywood’s Week of Nightmares… And Silence!

Posted on December 1, 2017

It’s been a terrible week for Bollywood, one whose long-term implications that can be terrible for the industry. On Sunday, 12 days before the film’s slated December 1 release, Padmavati’s producers announced an indefinite postponement. They didn’t have a choice. … Continue reading →

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Padmavati: The Politics Of Art

Posted on November 24, 2017

It started off a meaningless fringe protest. But over the last two weeks, opposition to Padmavati’s release has acquired the status of a full-blown controversy. The protests, led by an organisation by the name of Shri Rajput Karni Sena, have … Continue reading →

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Too Much Trend-Following, Too Little Trendspotting

Posted on November 15, 2017

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading →

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Posted in Films, Marketing, Television | Leave a comment

General Elections 2019: The Media Battle Within The Political Battle

Posted on November 6, 2017

We are about 18 months away from the next General Elections, which are likely to happen in the summer of 2019. With the Gujarat elections in December this year, the atmospherics have started to build up. 2018, then, is set … Continue reading →

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Posted in News | Leave a comment

Brand Refresh: Indian TV’s Favourite Pastime?

Posted on October 31, 2017

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading →

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Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

Posted on October 10, 2017

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading →

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Posted in Pop Culture, Television | Leave a comment

Bollywood’s Star Crisis: How soon can the youth take over?

Posted on October 2, 2017

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading →

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Posted in Films | Leave a comment