Author Archives: Shailesh Kapoor

About Shailesh Kapoor

Founder & CEO - Ormax Media. Film Lover. Media Insights Detective. Budding Author. Lifelong Student.

Star Bharat: Hindi GEC Category’s Saviour

It’s been a tough ride for the Hindi GEC (pay TV) category over the last two years, with the category progressively losing share to movies, news and regional GECs over the 2015-17 period. The second half of 2017 finally saw … Continue reading

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Posted in Hindi GECs | Leave a comment

The Republic That Doesn’t Know

Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading

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Posted in News, Television | Leave a comment

News or Outrage?

It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading

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Posted in News, Television | Leave a comment

Bollywood’s Week of Nightmares… And Silence!

It’s been a terrible week for Bollywood, one whose long-term implications that can be terrible for the industry. On Sunday, 12 days before the film’s slated December 1 release, Padmavati’s producers announced an indefinite postponement. They didn’t have a choice. … Continue reading

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Padmavati: The Politics Of Art

It started off a meaningless fringe protest. But over the last two weeks, opposition to Padmavati’s release has acquired the status of a full-blown controversy. The protests, led by an organisation by the name of Shri Rajput Karni Sena, have … Continue reading

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Too Much Trend-Following, Too Little Trendspotting

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading

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Posted in Films, Marketing, Television | Leave a comment

General Elections 2019: The Media Battle Within The Political Battle

We are about 18 months away from the next General Elections, which are likely to happen in the summer of 2019. With the Gujarat elections in December this year, the atmospherics have started to build up. 2018, then, is set … Continue reading

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Posted in News | Leave a comment