It’s been a tough ride for the Hindi GEC (pay TV) category over the last two years, with the category progressively losing share to movies, news and regional GECs over the 2015-17 period.
The second half of 2017 finally saw the category achieve some sense of stability, with no further drop in share. There were two contributors to this encouraging reversal of trend. The first one came in the form of non-fiction, especially via Kaun Banega Crorepati, which had a blockbuster season from end-August to early-November, providing impetus to a waning category. Other non-fiction shows, such as Khatron Ke Khiladi, also delivered well in this period. Continue reading