About This Blog

Blog by Shailesh Kapoor, Founder & CEO of Ormax Media Pvt. Ltd.,India’s only specialised media consulting firm. Pioneers in tracking, testing and forecasting-led analytics & consulting for films, television, streaming, print, radio, news, music, sports and other media domains.

Ormax Media website: ormaxmedia.com

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Shailesh Kapoor on Twitter: @shaileshkapoor


14 Responses to About This Blog

  1. Tarik says:

    Hello i am Big Fan of Superstar Salman Khan

    and i want to tell you Thanks For The Great article about Salman Khan How his Big Today ?

  2. Garima Obrah says:

    Hi Shailesh

    I write to you on behalf of The Viewspaper (www.theviewspaper.net) which is India’s largest youth paper and the 5th largest media company on Facebook.

    We are organizing the World’s Largest Tweet-A-Thon! and would like to invite you as a panelist for the same.

    From American political journalists in the 1950s, to The Economist magazine not so long ago; speculation has run rife about India and whether we will survive as a nation.

    Poverty. Corruption. Terrorism. Disease. Currency woes. We’ve got it all, and more. We’ve been written off, doomsdayed, delegitimized – but we keep coming back! What is the root of this appetite for adversity, this solid resilience?

    It is our nation’s optimism. No matter how much you bring her down, India feels up!

    A first of its kind initiative, the #IFeelUp Tweetathon is a 3-day virtual conference, which delights in the irrepressible state of the nation, in spite of its laundry list of issues. Over 72 hours, we’ll be bringing in 400 panelists for non-stop discussion, and that’s where you come in.

    We would like to invite you as a panelist for a 30 minute session wherein you can participate from any part of the world.

    If you’re interested, kindly email us your contact information so that we could provide you with more details about the event.

    I look forward to hearing from you.


    Garima Obrah
    The Viewspaper

  3. Neeraj saxena says:

    pls contact our my mail id support@uvicom.in , regarding promotion advertise in your film 15th aug. 2012

  4. Sanjay Kumar says:

    Dear Sir,


    First my apologies for reaching you like this through your blog.

    I am Sanjay Kumar presently working as Academic Associate with Indian School of Business (ISB), Hyderabad.

    I am planning to present a paper in 6th International Conference on Decision Sciences for Performance Excellence organising by ISDSI & ICFAI this December. I am willing to present paper on the sub theme ” Innovations in Information Technology Applications” related to Media & Entertainment.

    As a part of my research on the above topic I found your website ormaxmedia.com very interesting and informative and willing to present application of your Ormax Brand Matrix (OBM) in the international conference.My highlights in the paper will be how this application of Ormax Brand Matrix tool works and how it helps the clients to arrive at optimal solutions. Am also thinking of presenting a case study quoting one successful & failure story with the application of OBM tool to evaluate pros and cons of the tool.

    I kindly request you to approve my proposal and suggest me or provide me information regarding OBM which helps to present paper in international conference.I appreciate for any kind of improvements and thought process in my paper.

    Awaiting positive response.

    NOTE: Already sent this mail to keerat@worldmedia.com for approval.

    Thanks & Regards
    Sanjay Kumar

  5. Sanjay Kumar says:

    Sorry small correction sent mail to keerat@ormaxmedia.com

  6. subhapriya says:

    We want help with the fight against zeetv regarding the replacement of Karan Singh grover from the serial Qubool hai, i am not a fan of karan singh grover but a very well educated person who feels there was too much media manipulation at the time of his exit and there have been those loyal fans of the serial who are very hurt by Zeetvs stand! the BTS and his coactors as well as his directors dont have a problem with him as an actor and i feel it was zeetv that was immature and unprofessional in handling his exit! my stand is for any future actor whose name is ruined by the czarist attitude of the channels and as an aundience who doesnt want to be manipulated by the channels, we live in the age of internet and gone are the days where general public fall for their manipulations.There has been a protest going on from the day of his exit mostly expressed through social networking sites like facebook and twitter. we feel we have been silenced by the media. we are reaching out to everyone to give an objective view , those who are protesting arent immature fans but those who invested a lot of money and time watching that serial for more than a year through its many illogical tracks(some really demeaning ones) and still continued with the show because of the lead pairs chemistry which has captured many as well as the excellent acting done by mr.grover in his portrayal of asad!
    hope to have a positive feedback from you.
    thank you very much

  7. We are in this Mission to get back him in the serial. We have been waiting for Asya Nikaah since so many months and they didn’t show us anything and came up with Haseena track and all and now they will show us Nikaah with the new guy who doesn’t even have any chemistry with Subrhi. The guy can’t play Asad’s character at all he doesn’t fits into the role he is just destroying the essence of Asad’s character which was build uo by KSG I just want KSG back !!

  8. Sania says:

    Dear Sir,

    We are the fans of Karan Singh Grover, who need your help to fight against zee who defamed a professional actor and sacked him from the popular show. We have many instances from his co stars about his excellent work, which proves how wrong zee was in calling him unprofessional. We have been a Die hard fan of the show and we tolerated all the illogical tracks they have been showing us only because we had a hope of seeing ASYA nikah.All our hopes are shattered now. Their is No one better then KSG who can portray the character well. I will be obliged if you can help us in getting him back in the show.


  9. anshu goyal says:

    Respected sir,

    We are the fans of Karan Singh Grover, who need your help to fight against zeetv who defamed a professional actor and sacked him from the popular show Qubool Hai . We have many instances from his co stars about his excellent work, which proves how wrong zee was in calling him unprofessional , we have seen him how he worked hard on hot summer during shoot in Rajasthan(ajmer) under 50 degree temperature to give a perfect shot that too barefooted, he is such a hardworking and perfectionist and professional actor that for one perfect scene he hurt himself so many times if you want you can check it on YouTube BTS of Qubool hai . We have been a Die hard fan of the show and we tolerated all the illogical tracks they have been showing us only because we had a hope of seeing ASYA nikah. With karan and surbhi as lead asad and zoya…..All our hopes are shattered now because of the replacement who can’t even act .That new replacement is actually ruining the essence of asad character…asya pair lost that chemistry which we all love …. we are very hurt seeing this . Their is No one better then KSG who can portray the character well. I will be obliged if you can help us in getting him back in the show.

    Anshu goyal

  10. aseela says:

    We need your help for bringing back Karan Singh Grover in QH as Asad.He was defamed for no fault.Zee tv played a very dirty game in this.He is a very proffessional,dedicated,&down to earth personality.His co actors,his directors,every body in the sets are supporting him.They said that he is very proffessional and very dedicated actor and a very much supporting co actor.He was on a short vacation cause of his ill health .He wished to quit the show but after giving a proper closure to his role.Thats why he continued in the show after completing his contract.Zee tv used his fame
    for their own need .They defamed him cause they knew that no body will accept a replacement for him.The character ASAD AHMAD KHAN is a very tough role and KSG make it heart warming by his natural& brilliant acting.We dont feel he is acting , we felt that he is living in that character.And the pair KSG&SURBHI JYOTHI was just mind blowing.The screen is on fire when they were doing romance .We felt like they are real life couple.The nikah of Asad and Zoya is one of the most awaited nikah in the Indian television history.We were waiting for this many times, but they showed some illogical & crap tracks[ tanveer&zoyaan] in that time.But now they are going to show this nikah with the new guy.We cant accept this never.The new guy cant do justice to Asad’s role.He just ruined its essence.We are very much hurt .Zee is purposefully doing this to show us that without KSG also they can run the show.SURE. THEY CAN RUN THE SHOW WITHOUT ITS SOUL,BUT THERE WILL BE NO LIFE IN IT.KSG worked hard to mould that character ,no body can do justice to it other than Karan.I write this to cause i feel it is my responsibility to fight against fraud.I am an INDIAN and want justice.THIS IS NOT ONLY FOR KARAN ITS FOR ALL ACTORS ,
    PERSONAL LIFE.THIS IS EVERY ONES RIGHT .We mailed,trended,called to Zee tv but they replied us very ill mannered.Infact they thretened us by saying to take case against us.We are not fools to buy their lie.They have no respect to the viwers.We the viewers are watching the show not the channels.We are the reson for their success.THEY ALREDY RUINED A WONDERFUL SHOW BUT PLS DONT RUIN OUR CHERISHED MEMMORIES ALSO.PLS HELP US TO BRING BACK KSG TO QH AND THEN ONLY ASYA NIKAH .PLS PLS HELP US.WE R PLEADING.

  11. Andreea C says:

    Dear Sir,

    We want to kindly request your help. We are very dissapointed and upset with the manner in which the channel and its stuff has been handeling the current situation of Karan Singh Grover not being part of Qubool Hai anymore.We have been fighting since day one and we would like to request you to help us in our fight.
    To begin with, we, the fans and viewers of Qubool Hai and Karan Singh Gover, are simply bewildered by the accusations the channel has made against KSG. The personal and actors that have been working with him since the show has started denied ever seeing such behaviour from KSG`s side. Moreover, the interviews and behind the scenes segments show that the accusations the channel has made have no fundation. Until now every proof shows how wrong Zee`s officals are in accusing Karan Singh Grover of being unprofessional and coming drink on the sets.
    We feel that no one can play Asad Ahmed Khan better than Karan Singh Grover and that is why we would like him to come back and complete the story arc of this character. For many of us the fact that the nikah of the hit jodi Asya will happen without the real AAK is a very sad and disspointed news.
    Once again we would like to request your help in this matter.

    Thank you!

  12. Zara Siddiqi says:

    Dear Mr Kapoor,

    I would like to bring your attention towards a few articles that have been published lately reagarding the exit of Mr. Karan Singh Grover from the show Qubool Hai on ZeeTV.

    Firstly, the way the channel has tried to defame the actor in various ways, has been very unprofessional and unacceptable. On the other hand, we, the viewers, have been trying to put across our views to the channel through every possible forum/platform available and possible for us. But our requests have not only been completely ignored, and in some cases not even acknowledged but also we have been rudely told off by the Zee personnel when we called up on their contact numbers.

    The channel has brought in a replacement for Mr. Karan Singh Grover, which is not acceptable to us. There is nothing personal against the actor who is now playing the role of Asad in the serial but he is not fitting into the character at all. It is as if we are watching a completely different serial altogether. Mr. Grover has portrayed the character of Asad with utter brilliance and perfection for the past 15 months almost since the start of the serial. And I, like many others who have invested half an hour, five days a week for 15 months do not deserve this treatment by the channel.

    I request you to please, help us in any way possible to bring Mr. Grover back to the show Qubool Hai. Because after such a long time when the stroy and characters and have progressed so far, changing a face suddenly, and the one which is admired by the audience for bringing the soul to the show and portraying the character with such perfection that at times viewers thought that the character of Asad is for real. I dont think every actor can act with such brilliance, with which Mr. Karan Singh Grover did. It is highly disappointing for us that Mr. Grover was replaced with Mr. Raqesh Vashisht, who despite being a decent actor, doesn’t fit into the character.

    Please, I request you to help us, in any way possible. We have continuously writing to different newspapers, media groups, and Zee since the 26th of December 2013, but our requests are not being heard by Zee to bring back Mr. Grover to the show.

    Hoping that you will help us,

    Thanking You
    Z. Siddiqi

  13. Mamta Swaika says:

    Dear Mr Kapoor,
    I share with you some words I have posted to several media houses . I hope to bring to your attention the injustice that has been meted out to an actor by a media baron who did not hesitate to drag in his personal life to settle scores in a professional field . I would also like to emphasise the angst the audience continues to suffer in this case which is a replica of so many others when such clinically planned actions are made totally disregarding the viewers .It is a malady that needs correction.We request your help to highlight this .problem and work towards a disciplined approach to producing serials on television.
    Qubool Hai has been a popular serial on television with a large viewer-ship that garnered high TRPs for ZEE TV.Then suddenly in a swift surgical stroke that sent tremors throughout the entertainment industry the channel evicted Karan Singh Grover,the male lead from the show.
    Karan’s fans are legion and undoubtedly he is the reigning superstar of ITV.In the romantic genre there is no one remotely close to him.He immortalized the Armaan/Riddhima love story with a heart warming performance in DIL MIL GAYYE to become the Pied Piper of ITV.When he reappeared as Asad Ahmad Khan in Qubool Hai after a two year sabbatical his fans ecstatically followed him.He did not disappoint them as he was brilliant in his new avatar of a character diametrically opposite to the breezy Dr Armaan Mallik.It speaks volumes for Karan’s brilliant talent that he has been equally captivating in roles that are as different as chalk is from cheese. The common factor is the high octane romantic flavour only Karan brings to the screen.He captivates his audience with myriad expressions that flit across his mobile face.His eyes too mirror a vast range of emotions without a spoken word.This is a rare ability in television soaps where most heroes are just chocolate boys. Soon all his fans were hooked to Qubool Hai primarily because of him.
    Karan is also the perfect team player.This has been repeatedly attested by his colleagues and is evident in the several interviews on various forums.Behind the scene recordings further confirm his affable nature and commitment to perfection.He has been seen to injure himself and continue working without a break till the wee hours of the morning.
    It comes as a shock therefore to see a channel that has risen in GEC ranking because of Karan’s huge fan following suddenly disturb the apple cart for the viewers,actors as well as for themselves with their unprofessional behaviour.They first evicted him laying the blame at his door.When they saw the groundswell of protest against their inexplicable behaviour they resorted to character assassination.There were attempts to paint him irascible and immoral and this alienated Karan’s fans further.Most have abandoned Qubool Hai and refuse to accept a replacement.For them only Karan can be Asad Ahmad Khan and they are loathe to see Zoya in another’s arms. A large group that fashions itself as his Protection Brigade consists of fans who have spent sleepless nights and tedious days working ceaselessly to persuade Zee to reinstate Karan.Some have fallen ill working without break to see KSG trending No1 on Twitter continuously.The day the replacement was to debut a kid in Saudi Arabia was in ICU with epistaxis,a condition of severe nose bleeding caused by tension and anxiety.When conscious all she was interested in hearing was whether the channel had agreed to take Karan back!
    This is a movement the likes of which has not been witnessed before in the television industry.It has reached mass hysteria decibels and promises to intensify further.
    The battle lines are drawn in spite of the fans pleading for a dignified rapprochement where Zee at the helm needs to offer the olive branch.
    The fan’s request is to bring Qubool Hai to its logical closure with the long awaited AsYa nikah.They rightly feel cheated as many times the nikah has been interrupted by weird twists in the storyline.Finally to witness an imposter wed Zoya tantamounts to infidelity.They believe Zee is enacting in reel life what they unjustly blame KSG for in real life.Duplicity is their war cry and they have pledged to set things right.Their only wish is to see KSG and Surbhi united in a grand finale following which Zee can bring back Qubool Hai Season 11 with a replacement.
    Karan has been stated to be willing to extend his time by another three four months to make this possible.Will Zee relent ? The viewers feel they should,in keeping with Vasudeva Kutumbakam,their newly announced slogan.
    This imbroglio brings to focus the current state of the television industry which is mired in indiscipline.Audience is repeatedly caught unawares with actors being replaced overnight.Though the artists may be to blame sometimes it is not possible that every time there is a replacement the accusing finger always points at the artist.Wild allegations are conspired against them and the Czarist attitude of the Channel is brushed under the carpet.Viewers have been subjected to several such shocks ,the most noticeable one in recent times being the exit of Mohnish Bahl from Kuch Toh Log Kahenge where he had stamped his strong signature on the role of Dr Ashutosh.It was the same then as it is now.Both actors had the unprofessional tag heaped on them and the Channels remained squeaky clean.
    The times have changed as this is Neo India.The youth are conscious of their rights and social media has empowered them to register their protest in the correct places.
    If Zee does not reconsider it will surely write an obituary for its own creation Qubool Hai.They are ruining the edifice on which it peaked-Karan’s powerful interpretation of Asad Ahmad Khan.
    There is yet a chance to put the clock back.
    We seek your help to make this possible .

  14. Anonymous says:


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