Tag Archives: WOM

Kahaani To Kai Po Che: The Changing Content Paradigm

By all accounts, 2011 was a bad year for Hindi cinema. Yes, several films grossed well at the box office. It was also the year when the 100cr club came into prominence, with five films crossing the much-hyped mark. But … Continue reading

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Posted in Box Office, Films | Tagged , | 7 Comments

Box Office: Demystifying ‘Word Of Mouth’

It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading

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Posted in Films, Product Showcase, Research | Tagged , | 10 Comments

2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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Posted in Films | Tagged , , , , , , | 1 Comment