Tag Archives: TV Ratings

High-decibel Launches, Low-decibel Ratings

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading

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Posted in Hindi GECs, Television | Tagged , | 2 Comments

Ratings Blackout or Opportunity Feast?

The unprecedented has happened. The much used and abused word ‘TRP’ (which even the end consumer uses and abuses now!) will be out of our lives for the next nine weeks at least. By deciding that they want a ratings … Continue reading

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Posted in Research, Television | Tagged | Leave a comment