Tag Archives: Salman Khan

Bigg Host: Salman Sets New Standards

He has been the most popular film star in the country for three years now. Salman Khan’s power and charisma has been evident both at the box-office and in the media. Many stars have been critics-proof, but Salman is perhaps … Continue reading

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Does ‘Ek Tha Tiger’ Need Marketing At All?

August 15, 2012. Yashraj Films will release their first-ever Salman Khan starrer Ek Tha Tiger. The teaser is already out. In the next ten weeks, we know what to expect. High decibel marketing, backed by aggressive music promotion and PR. … Continue reading

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Posted in Films | Tagged , , , | 20 Comments

Exactly How ‘Big’ Is Salman Khan Today?

Even Salman Khan’s worst critics recognize that he is the biggest star in Bollywood today. In what has possibly been the one of the most glorious periods ever in this industry, Salman has delivered three huge blockbusters between Sep 2010 … Continue reading

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Posted in Films | Tagged , , , | 34 Comments

Which Camp Are You In Anyway?

Once upon a time (not too long ago), you could like or dislike a film without being accused of being biased. It was fine to have an opinion, even when it sometimes bordered on being extreme and unreasonable. It was, … Continue reading

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Hype Management, Any.One?

“It’s the costliest Hindi film ever. It’s Shahrukh Khan’s dream venture. It’s India’s break-out VFX film. It took five years in the making. It will change the way our cinema is perceived worldwide. It is Ra.One.” We were sold a … Continue reading

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Ra.One vs. Bodyguard – Explaining the Rs. 27 crore incremental

Expectedly, there has been enough speculation about what Ra.One’s opening weekend will look like. Genuine predictions on the domestic box office have ranged from Rs. 70 cr to Rs. 140 cr (domestic nett, five-days, Hindi version). Our number, using Ormax … Continue reading

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Posted in Films | Tagged , , , , , , | 12 Comments