Tag Archives: Paan Singh Tomar

The Viewer’s Hat: Films I Enjoyed The Most In 2012

This is the kind of post I’d like to write more often. Through the year, our work is seeped into so much data and analysis on consumer perceptions and choices, that “seeing” a movie like a normal viewer is increasingly … Continue reading

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2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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The Curious Case Of Paan Singh Tomar

A part of our work involves evaluating film campaigns against a set of consumer parameters. The three big parameters, that dominate all others, are: A big star, two hit songs, and a youth friendly genre (read comedy, college or romance). … Continue reading

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Posted in Films | Tagged , , , , , | 15 Comments