Tag Archives: Ormax Media

Product Showcase: Music Pre-Test – Cocktail

Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading

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Posted in Films, Music, Product Showcase | Tagged , , , | 7 Comments

Housefull 2: A Campaign That Fell Short

This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading

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Posted in Films | Tagged , , , , , , , , | 8 Comments

2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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Posted in Films | Tagged , , , , , , | 1 Comment

Director’s Equity Survey (DES) Results

In the trade circles, directors are often spoken about as key drivers of a film’s box office business. However, when you ask the consumers, the primary drivers that emerge are starcast, songs, theme/ genre and promo execution. These are the … Continue reading

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Posted in Films | Tagged , , , , , , , | 23 Comments

Bollywood, Podcast & Stereotyping

It was good to chat up with @CilemaSnob for the podcast on the business of Bollywood, primarily from our point-of-view at Ormax Media, i.e., research, tracking, consumer behavior, box office, etc. Click here for the link to the podcast, if you … Continue reading

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Posted in Films | Tagged , , | 2 Comments

Front Page 2011 Report Summary

Ormax Media’s year-end research report Front Page 2011 is out. The report is based on rigorous research conducted amongst consumers and media experts (senior media planners, advertisers and media journalists). Detailed research design and methodology is given in the report. … Continue reading

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Posted in Films, Music, News, Television | Tagged , , , , , , , , , , , , , | 2 Comments

Kolaveri Di – Reactions From Outside The Internet

It is an Internet phenomenon alright. It has already crossed 20 million YouTube views. Spin-offs have started, and we know there will be many more of them. But has Kolaveri Di managed to cross over? Has it managed to cross … Continue reading

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Posted in Films, Music | Tagged , , , , | 4 Comments

Critically Important – Do Film Reviews Influence The Audience?

There has been a lot of debate recently on how important film critics are, and if they can indeed influence the audience’s decision to watch a film. There has also been increasing talk of how our critics cater to a … Continue reading

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Posted in Films | Tagged , , , | 12 Comments

Sequels Everywhere!

Everyone wants to make a sequel. It’s the new in-thing in Bollywood. Though there were some sequels before them, Krrish, Dhoom 2 and Lage Raho Munna Bhai (not a sequel as such) introduced the “franchise” concept in the industry. Subsequently, … Continue reading

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Posted in Films | Tagged , , , | 11 Comments

Exactly How ‘Big’ Is Salman Khan Today?

Even Salman Khan’s worst critics recognize that he is the biggest star in Bollywood today. In what has possibly been the one of the most glorious periods ever in this industry, Salman has delivered three huge blockbusters between Sep 2010 … Continue reading

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Posted in Films | Tagged , , , | 34 Comments