Tag Archives: Ormax Media

Product Showcase: Music Pre-Test – Cocktail

Posted on June 17, 2012 by

Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading →

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Posted in Films, Music, Product Showcase | Tagged , , , | 7 Comments

Housefull 2: A Campaign That Fell Short

Posted on April 7, 2012 by

This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading →

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Posted in Films | Tagged , , , , , , , , | 8 Comments

2012: The Year Of Content?

Posted on March 25, 2012 by

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading →

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Posted in Films | Tagged , , , , , , | 1 Comment

Director’s Equity Survey (DES) Results

Posted on February 25, 2012 by

In the trade circles, directors are often spoken about as key drivers of a film’s box office business. However, when you ask the consumers, the primary drivers that emerge are starcast, songs, theme/ genre and promo execution. These are the … Continue reading →

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Posted in Films | Tagged , , , , , , , | 23 Comments

Bollywood, Podcast & Stereotyping

Posted on February 12, 2012 by

It was good to chat up with @CilemaSnob for the podcast on the business of Bollywood, primarily from our point-of-view at Ormax Media, i.e., research, tracking, consumer behavior, box office, etc. Click here for the link to the podcast, if you … Continue reading →

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Posted in Films | Tagged , , | 2 Comments

Front Page 2011 Report Summary

Posted on February 3, 2012 by

Ormax Media’s year-end research report Front Page 2011 is out. The report is based on rigorous research conducted amongst consumers and media experts (senior media planners, advertisers and media journalists). Detailed research design and methodology is given in the report. … Continue reading →

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Posted in Films, Music, News, Television | Tagged , , , , , , , , , , , , , | 2 Comments

Kolaveri Di – Reactions From Outside The Internet

Posted on December 11, 2011 by

It is an Internet phenomenon alright. It has already crossed 20 million YouTube views. Spin-offs have started, and we know there will be many more of them. But has Kolaveri Di managed to cross over? Has it managed to cross … Continue reading →

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Posted in Films, Music | Tagged , , , , | 4 Comments