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Tag Archives: Ormax Media
Product Showcase: Music Pre-Test – Cocktail
Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading
Posted in Films, Music, Product Showcase
Tagged Cocktail, Music Pre-Test, Ormax Media, Tum Hi Ho Bandhu
7 Comments
Housefull 2: A Campaign That Fell Short
This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading
Posted in Films
Tagged Bollywood, Box Office, Cinematix, Comedy, Golmaal 3, Housefull 2, Opening Weekend, Ormax Media, Sequels
8 Comments
2012: The Year Of Content?
2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading
Posted in Films
Tagged Agneepath, Bollywood, Box Office, Kahaani, Ormax Media, Paan Singh Tomar, WOM
1 Comment
Director’s Equity Survey (DES) Results
In the trade circles, directors are often spoken about as key drivers of a film’s box office business. However, when you ask the consumers, the primary drivers that emerge are starcast, songs, theme/ genre and promo execution. These are the … Continue reading
Posted in Films
Tagged Bollywood, DES, Director's Equity Survey, Directors, Karan Johar, Ormax Media, Rakesh Roshan, Rohit Shetty
23 Comments
Bollywood, Podcast & Stereotyping
It was good to chat up with @CilemaSnob for the podcast on the business of Bollywood, primarily from our point-of-view at Ormax Media, i.e., research, tracking, consumer behavior, box office, etc. Click here for the link to the podcast, if you … Continue reading
Front Page 2011 Report Summary
Ormax Media’s year-end research report Front Page 2011 is out. The report is based on rigorous research conducted amongst consumers and media experts (senior media planners, advertisers and media journalists). Detailed research design and methodology is given in the report. … Continue reading
Posted in Films, Music, News, Television
Tagged Bollywood, Celebrities, Decision Maker Survey, Entertainment Industry, Front Page 2011, Heartbeats, Hindi GECs, Kids Channels, News, Newsmakers, Ormax Media, Showbuzz, Tamil Cinema, Telugu Cinema
2 Comments
Kolaveri Di – Reactions From Outside The Internet
It is an Internet phenomenon alright. It has already crossed 20 million YouTube views. Spin-offs have started, and we know there will be many more of them. But has Kolaveri Di managed to cross over? Has it managed to cross … Continue reading
Critically Important – Do Film Reviews Influence The Audience?
There has been a lot of debate recently on how important film critics are, and if they can indeed influence the audience’s decision to watch a film. There has also been increasing talk of how our critics cater to a … Continue reading
Sequels Everywhere!
Everyone wants to make a sequel. It’s the new in-thing in Bollywood. Though there were some sequels before them, Krrish, Dhoom 2 and Lage Raho Munna Bhai (not a sequel as such) introduced the “franchise” concept in the industry. Subsequently, … Continue reading
Exactly How ‘Big’ Is Salman Khan Today?
Even Salman Khan’s worst critics recognize that he is the biggest star in Bollywood today. In what has possibly been the one of the most glorious periods ever in this industry, Salman has delivered three huge blockbusters between Sep 2010 … Continue reading
