Tag Archives: Marketing

Error: Marketing Not Found

Dibakar Banerjee’s Shanghai has not opened too well this weekend. The momentum doesn’t suggest that it will score very well during the working week or on its second weekend either. For a film that has managed to get acclaim across … Continue reading

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Posted in Films | Tagged , , , | 5 Comments

Does ‘Ek Tha Tiger’ Need Marketing At All?

August 15, 2012. Yashraj Films will release their first-ever Salman Khan starrer Ek Tha Tiger. The teaser is already out. In the next ten weeks, we know what to expect. High decibel marketing, backed by aggressive music promotion and PR. … Continue reading

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Posted in Films | Tagged , , , | 20 Comments

Agneepath: The Missing Trick

Note: The analysis in this post is based on data that has been estimated using a variety of techniques. Some of these estimates are also based on qualitative research. Such estimates are valid in context of the non-statistical purpose of … Continue reading

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Posted in Films | Tagged , , , | 16 Comments