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- #TIL The word “Set” holds the Guinness world record for the English language word with the most number of different meanings. 430 of them!! 3 days ago
- RT @OrmaxMedia: #OrmaxCinematix Sentiment Track (Weekly Update): Slowly but surely, the audience sentiment towards going back to theatres c… 3 days ago
- RT @OrmaxMedia: Ala Vaikunthapurramloo: Decoding a blockbuster's success, by @cinemakabachcha ormaxmedia.com/insights/stori… 3 days ago
Tag Archives: Cinematix
Product Showcase: FBO
Our film campaign tracking product Cinematix is now two and a half years old. What started as a five-city weekly track has evolved over time into a 19-city daily track. It has been a satisfying experience to see Cinematix grow … Continue reading
Does The ‘First Look’ Matter?
A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading
Housefull 2: A Campaign That Fell Short
This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading
Posted in Films
Tagged Bollywood, Box Office, Cinematix, Comedy, Golmaal 3, Housefull 2, Opening Weekend, Ormax Media, Sequels
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