-
Recent Posts
Archives
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- August 2017
- July 2017
- June 2017
- February 2016
- August 2015
- January 2015
- July 2014
- June 2014
- January 2014
- December 2013
- November 2013
- October 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Categories
Twitter Updates
- RT @OrmaxMedia: Over the last two weeks, we have received many questions about the methodology and calculation of our PM & CM Approval Rati… 6 hours ago
- RT @swapneilparikh: I fixed it for you. https://t.co/SnQdtP1SLU 22 hours ago
- RT @OrmaxMedia: Prime Minister Approval Rating - Weekly Update (May 11): With a further three-point drop this week, #PMApprovalRating slips… 1 day ago
Tag Archives: Cinematix
Product Showcase: FBO
Our film campaign tracking product Cinematix is now two and a half years old. What started as a five-city weekly track has evolved over time into a 19-city daily track. It has been a satisfying experience to see Cinematix grow … Continue reading
Does The ‘First Look’ Matter?
A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading
Housefull 2: A Campaign That Fell Short
This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading
Posted in Films
Tagged Bollywood, Box Office, Cinematix, Comedy, Golmaal 3, Housefull 2, Opening Weekend, Ormax Media, Sequels
8 Comments
