Tag Archives: Celebritix

Product Showcase: Celebritix

In July 2012, we launched our latest product Celebritix, targeted at advertisers and media agencies. This article showcases key features of Celebritix, using some case studies. What is Celebritix? Celebritix is a celebrity evaluation software product, based on consumer research. … Continue reading

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Posted in Advertising, Celebrities, Product Showcase | Tagged , | 7 Comments

More Than Just The Khans

India’s diversity and complexity never cease to surprise me. Having studied various aspects of the entertainment preferences and habits of the Indian consumers rigorously for four years now, one begins to feel one knows quite a lot. But every once … Continue reading

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Posted in Celebrities, Films | Tagged | 16 Comments