Tag Archives: Box Office

Box Office 2013 So Far: The Year Of The Youth?

It’s been a rather unusual year for Bollywood so far. We are four months into the year, and there has been not a single 100cr film yet. Race 2 has almost touched that mark, but most trade reports suggest its … Continue reading

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Posted in Box Office, Films | Tagged , , , | 1 Comment

The ‘100cr Club’ Or ‘Tip of The Iceberg’?

Rs. 21cr. That’s what Dabangg 2 netted on its first day at the domestic box office – December 21. This meant that it broke the highest opening day record (earlier held by Rowdy Rathore or Don 2, depending on which … Continue reading

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Box Office: Demystifying ‘Word Of Mouth’

It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading

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Posted in Films, Product Showcase, Research | Tagged , | 10 Comments

Housefull 2: A Campaign That Fell Short

This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading

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2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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The Promo Factor – An Open Challenge

Once in a while, you hit a roadblock. That awkward moment when you know the exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading

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Posted in Films | Tagged , , , , | 49 Comments

The Curious Case Of Paan Singh Tomar

A part of our work involves evaluating film campaigns against a set of consumer parameters. The three big parameters, that dominate all others, are: A big star, two hit songs, and a youth friendly genre (read comedy, college or romance). … Continue reading

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Posted in Films | Tagged , , , , , | 15 Comments