Tag Archives: Bollywood

Top 50 Hindi Film Songs Of 2012

The Top 50 Songs post from 2011 was by far the most searched and most read report on this blog last year. So here goes the 2012 version. Given below is the ranking of the Top 50 songs of 2012, … Continue reading

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Posted in Films, Music, Research | Tagged , , , | 32 Comments

The Viewer’s Hat: Films I Enjoyed The Most In 2012

This is the kind of post I’d like to write more often. Through the year, our work is seeped into so much data and analysis on consumer perceptions and choices, that “seeing” a movie like a normal viewer is increasingly … Continue reading

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Posted in Films | Tagged , , , , , , | 10 Comments

Bollywood dreams for TV stars… The Ayushmann Effect

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading

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Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment

How They See Their Heroines

A few weeks ago, I had written about stars & genres, where I spoke about consumer expectations from the top male stars in Bollywood. Given the high interest in the post from the film fraternity, we decided to undertake a … Continue reading

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Posted in Films | Tagged , | 3 Comments

Does The ‘First Look’ Matter?

A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading

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Posted in Films | Tagged , , , | 2 Comments

Stars & Genres: Finding The Fit

Horses for courses. Yes, it applies to film stars as well. There are genres that suit certain stars well, and don’t suit certain other stars at all. We often say this during our film discussions, e.g. “He is good in … Continue reading

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Posted in Films | Tagged , , , , , , , | 14 Comments

Housefull 2: A Campaign That Fell Short

This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading

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Posted in Films | Tagged , , , , , , , , | 8 Comments

2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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Posted in Films | Tagged , , , , , , | 1 Comment

Think Again, Will You?

Warning: This may end up being a ‘reverse-troll’ post. But since it has bothered me all day long, may as well write it. I happened to read film critic Raja Sen’s column in Mumbai Mirror this morning (This). He wrote … Continue reading

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Posted in Films | Tagged , , , , , , | 20 Comments

The Promo Factor – An Open Challenge

Once in a while, you hit a roadblock. That awkward moment when you know the exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading

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Posted in Films | Tagged , , , , | 49 Comments