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Tag Archives: Bollywood
Top 50 Hindi Film Songs Of 2012
The Top 50 Songs post from 2011 was by far the most searched and most read report on this blog last year. So here goes the 2012 version. Given below is the ranking of the Top 50 songs of 2012, … Continue reading
Bollywood dreams for TV stars… The Ayushmann Effect
It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading
Posted in Celebrities, Films, Television
Tagged Ayushmann Khurana, Bollywood, Debuts, TV stars
1 Comment
How They See Their Heroines
A few weeks ago, I had written about stars & genres, where I spoke about consumer expectations from the top male stars in Bollywood. Given the high interest in the post from the film fraternity, we decided to undertake a … Continue reading
Does The ‘First Look’ Matter?
A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading
Stars & Genres: Finding The Fit
Horses for courses. Yes, it applies to film stars as well. There are genres that suit certain stars well, and don’t suit certain other stars at all. We often say this during our film discussions, e.g. “He is good in … Continue reading
Posted in Films
Tagged Action, Bollywood, Comedy, Family, Genre, Imagery, Romance, Stars India Loves
14 Comments
Housefull 2: A Campaign That Fell Short
This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading
Posted in Films
Tagged Bollywood, Box Office, Cinematix, Comedy, Golmaal 3, Housefull 2, Opening Weekend, Ormax Media, Sequels
8 Comments
2012: The Year Of Content?
2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading
Posted in Films
Tagged Agneepath, Bollywood, Box Office, Kahaani, Ormax Media, Paan Singh Tomar, WOM
1 Comment
Think Again, Will You?
Warning: This may end up being a ‘reverse-troll’ post. But since it has bothered me all day long, may as well write it. I happened to read film critic Raja Sen’s column in Mumbai Mirror this morning (This). He wrote … Continue reading
Posted in Films
Tagged Blood Money, Bollywood, Hugo, Piracy, Raja Sen, Theatrical, Viacom 18
20 Comments
The Promo Factor – An Open Challenge
Once in a while, you hit a roadblock. That awkward moment when you know the exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading
