Tag Archives: Appeal

Does The ‘First Look’ Matter?

A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading

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Posted in Films | Tagged , , , | 2 Comments

The Promo Factor – An Open Challenge

Once in a while, you hit a roadblock. That awkward moment when you know the exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading

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Posted in Films | Tagged , , , , | 49 Comments