Bollywood’s Star Crisis: How soon can the youth take over?

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis the same period in 2016. While there are some big films lined up for the rest of the year, 2016’s biggest success (Dangal) was a December release. Hence, the gap could only widen by the time the year ends.

Content not being able to deliver to the audience’s rising expectations is the primary reason for this declining trend, as covered in this column after the debacle of Jab Harry Met Sejal (read here). But there’s another important reason that has been building up over the last decade, and now beginning to have a major impact: Lack of young superstars. Continue reading

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Top 50 Bollywood Songs of 2015

Top 50 Bollywood songs of 2015, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Songs from only the films that released in 2015 have been considered. Continue reading

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Hindi Fiction: Getting Younger, But Not Young Enough

What are the odds that a new fiction show, launched by one of the leading Hindi GECs, will enter the list of Top 5 programmes within its first 6-12 months? If you look at the chart below, you wouldn’t want to place a bet on that.

This simple analysis of the Top 5 Hindi GEC fiction shows of the year, over the last six years, has a lot to reveal. The average age of the Top 5 shows (defined as the number of months the show was on-air, counted at the middle of each year, i.e., end June) is currently at 30 months. Yes, that’s two-and-a-half years!

MXM - TV Trail - July 24, 2015

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Top 50 Bollywood Songs of 2014

This blog has been sidelined over the last year, with my weekly commitment to MXM India taking priority over this space. But the Top 50 songs year-end reports from 2011-13 keeping getting new visitors to this blog, in more measure than ever before!

So here’s the 2014 version to continue the tradition. Given below is the ranking of the Top 50 songs of 2014, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Note that songs only from films that released in 2014 have been considered. Continue reading

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Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction.

Unlike conventional content research that relies on asking consumers a set of questions (using questionnaires or focus groups), Ormax Xpressive uses automated facial coding technology provided by the Europe-based firm RealEyes, to convert the consumer’s actual behaviour while watching the content, as captured through their facial expressions, into emotions. So, now we can actually know which specific shots in an ad or an episode or a scene triggered which emotions.

To demonstrate the product to the media & entertainment industry, we conducted a live test with senior industry professionals at our sixth anniversary party on June 25, 2014. The theatrical trailer of Salman Khan-starrer Kick was used as the test content. Here’s a snapshot of the results: Continue reading

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In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced with with the question you would pay anything to avoid: “How did you like it?”

Seasoned industry folk have mastered the art of responding to such questions. They would tend to say all the good things first, and then point out the big issue as an appendage: “But I just felt that if you spend some time explaining the story, the film would work better.”

This infectious living-in-a-bubble-at-launch-time disease has fast passed onto the television industry as well. Whenever a new show goes on air, I try and sample it for a couple of episodes, purely out of a disciplined habit inculcated over more than a decade. 70-80 percent such experiences are excruciatingly boring. Mediocre writing and direction is rampant, and there’s only that odd show that stands out as being smartly made.   Whenever I liked something new, I used to make it a point to call or message my friends at the relevant channel about how it made me feel. Silence meant ‘not liked’, not ‘haven’t watched yet’. Continue reading

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Top 50 Hindi Film Songs of 2013

The Top 50 Songs post from 2011 & 2012 have remained by far the most searched and most read report on this blog over the last two years. So here’s the 2013 version to continue the tradition.

Given below is the ranking of the Top 50 songs of 2013, based on data compiled from Ormax Media’s weekly music popularity charts Heartbeats. Note that songs only from the films that released in 2013 have been considered. Continue reading

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