Category Archives: Television

The much-abused media word: Passion!

Posted on November 16, 2013 by

“What is the one thing about this role that interested you so much that you applied for it?” Over a decade now, having met more than a hundred ‘candidates’ (I prefer the expression ‘potential team members’, but it is a … Continue reading →

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Posted in Television | Tagged , , , | 1 Comment

Congratulations! You are too ‘evolved’ to be measured by TV ratings

Posted on October 19, 2013 by

If you were on social media, especially Twitter last weekend, you would have surely encountered glowing reviews about the Indian version of ’24′. The show, that went on-air last Friday, received predominant positive feedback from Twitter, as well as from … Continue reading →

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Posted in Television | 1 Comment

High-decibel Launches, Low-decibel Ratings

Posted on April 21, 2013 by

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading →

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Posted in Hindi GECs, Television | Tagged , | 2 Comments

The Other Side Of The ‘Too Much Cricket’ Debate

Posted on March 27, 2013 by

Back in the 80s, when I first started watching live cricket, there was a certain aura and anticipation each match, however routine, carried with it. Be it waking up early for live broadcasts from Australia, or listening to commentary on … Continue reading →

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Posted in Cricket, Television | Leave a comment

TV Wala Romance… Err… Love!

Posted on February 22, 2013 by

India “celebrated” a largely incident-free Valentine’s Day this year. In the past, Feb 14 has managed to irk the moral police, who have objected to V-Day on account of its foreign origin, as well as for the public display of … Continue reading →

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Posted in Television | Tagged , | 1 Comment

Front Page 2012: Report Summary

Posted on February 5, 2013 by

The second edition of Ormax Media’s year-end research report Front Page is out. The report is based on consumer research conducted across the year 2012, covering more than 200,000 respondents across 54 categories in the films, television, news and celebrity … Continue reading →

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Posted in Celebrities, Films, Music, News, Research, Television | Tagged , , | 2 Comments

Why Imam had to ‘lose’ Bigg Boss 6

Posted on February 1, 2013 by

He came across as arrogant flashy, unstable and repulsive on some occasions, and creative, entertaining, knowledgeable and noble on some other ones. The sixth edition of Bigg Boss will undoubtedly be remembered as Imam Siddiqui’s season. Almost half the footage … Continue reading →

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The Science Of Failure Management In Television

Posted on January 30, 2013 by

Studies from across the world suggest that 70 percent of product launches end up as “failures”. In the entertainment industry, the failure rate is even higher. Only about 20 Hindi films in a year manage to rake in profits, out … Continue reading →

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Posted in Television | Tagged , | 1 Comment

Indian Film Awards: 10 Things That Will Never Change

Posted on January 25, 2013 by

It’s that time of the year. Film awards are here by the dozen. Last weekend was particularly packed. Saturday saw the on-air telecast of Colors Screen Awards, while Zee Cine Awards were shown on Sunday, even as the ground event … Continue reading →

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Posted in Films, Television | Tagged | Leave a comment

Bollywood dreams for TV stars… The Ayushmann Effect

Posted on December 30, 2012 by

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading →

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Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment