Category Archives: Television

The much-abused media word: Passion!

“What is the one thing about this role that interested you so much that you applied for it?” Over a decade now, having met more than a hundred ‘candidates’ (I prefer the expression ‘potential team members’, but it is a … Continue reading

Rate this:

Posted in Television | Tagged , , , | 1 Comment

Congratulations! You are too ‘evolved’ to be measured by TV ratings

If you were on social media, especially Twitter last weekend, you would have surely encountered glowing reviews about the Indian version of ’24′. The show, that went on-air last Friday, received predominant positive feedback from Twitter, as well as from … Continue reading

Rate this:

Posted in Television | 1 Comment

High-decibel Launches, Low-decibel Ratings

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading

Rate this:

Posted in Hindi GECs, Television | Tagged , | 2 Comments

The Other Side Of The ‘Too Much Cricket’ Debate

Back in the 80s, when I first started watching live cricket, there was a certain aura and anticipation each match, however routine, carried with it. Be it waking up early for live broadcasts from Australia, or listening to commentary on … Continue reading

Rate this:

Posted in Cricket, Television | Leave a comment

TV Wala Romance… Err… Love!

India “celebrated” a largely incident-free Valentine’s Day this year. In the past, Feb 14 has managed to irk the moral police, who have objected to V-Day on account of its foreign origin, as well as for the public display of … Continue reading

Rate this:

Posted in Television | Tagged , | 1 Comment

Front Page 2012: Report Summary

The second edition of Ormax Media’s year-end research report Front Page is out. The report is based on consumer research conducted across the year 2012, covering more than 200,000 respondents across 54 categories in the films, television, news and celebrity … Continue reading

Rate this:

Posted in Celebrities, Films, Music, News, Research, Television | Tagged , , | 2 Comments

Why Imam had to ‘lose’ Bigg Boss 6

He came across as arrogant flashy, unstable and repulsive on some occasions, and creative, entertaining, knowledgeable and noble on some other ones. The sixth edition of Bigg Boss will undoubtedly be remembered as Imam Siddiqui’s season. Almost half the footage … Continue reading

Rate this:

Posted in Television | Tagged , | Leave a comment

The Science Of Failure Management In Television

Studies from across the world suggest that 70 percent of product launches end up as “failures”. In the entertainment industry, the failure rate is even higher. Only about 20 Hindi films in a year manage to rake in profits, out … Continue reading

Rate this:

Posted in Television | Tagged , | 1 Comment

Indian Film Awards: 10 Things That Will Never Change

It’s that time of the year. Film awards are here by the dozen. Last weekend was particularly packed. Saturday saw the on-air telecast of Colors Screen Awards, while Zee Cine Awards were shown on Sunday, even as the ground event … Continue reading

Rate this:

Posted in Films, Television | Tagged | Leave a comment

Bollywood dreams for TV stars… The Ayushmann Effect

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading

Rate this:

Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment