Category Archives: Television

News or Outrage?

It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading

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Posted in News, Television | Leave a comment

Too Much Trend-Following, Too Little Trendspotting

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading

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Posted in Films, Marketing, Television | Leave a comment

Brand Refresh: Indian TV’s Favourite Pastime?

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading

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Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading

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Posted in Pop Culture, Television | Leave a comment

Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading

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Posted in Films, Television | 2 Comments

Are we a Noise-loving TV Nation?

You would normally not associate positive emotions with the word ‘noise’. It’s generally assumed and accepted that noise is bad. In context of television too, the media has propagated this notion for a while now. But there is very little … Continue reading

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Posted in News, Television | Tagged | Leave a comment