Category Archives: Television

The Republic That Doesn’t Know

Posted on January 15, 2018 by

Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading →

Rate this:

Posted in News, Television | Leave a comment

News or Outrage?

Posted on December 15, 2017 by

It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading →

Rate this:

Posted in News, Television | Leave a comment

Too Much Trend-Following, Too Little Trendspotting

Posted on November 15, 2017 by

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading →

Rate this:

Posted in Films, Marketing, Television | Leave a comment

Brand Refresh: Indian TV’s Favourite Pastime?

Posted on October 31, 2017 by

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading →

Rate this:

Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

Posted on October 10, 2017 by

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading →

Rate this:

Posted in Pop Culture, Television | Leave a comment

Women’s Cricket in India: Finally In The Reckoning

Posted on July 21, 2017 by

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading →

Rate this:

Posted in Cricket, Television | Leave a comment

Panic Time For Hindi GECs?

Posted on July 5, 2017 by

Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading →

Rate this:

Posted in Hindi GECs, Television | Leave a comment

Ormax Xpressive: Kick Theatrical Trailer

Posted on July 17, 2014 by

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading →

Rate this:

Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Posted on June 16, 2014 by

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading →

Rate this:

Posted in Films, Television | 2 Comments

Are we a Noise-loving TV Nation?

Posted on December 13, 2013 by

You would normally not associate positive emotions with the word ‘noise’. It’s generally assumed and accepted that noise is bad. In context of television too, the media has propagated this notion for a while now. But there is very little … Continue reading →

Rate this:

Posted in News, Television | Tagged | Leave a comment