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Category Archives: Television
The Republic That Doesn’t Know
Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading
Posted in News, Television
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News or Outrage?
It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading
Posted in News, Television
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Too Much Trend-Following, Too Little Trendspotting
Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading
Posted in Films, Marketing, Television
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Brand Refresh: Indian TV’s Favourite Pastime?
On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading
Posted in Marketing, Television
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The Kimmel Monologue: The Power Of A ‘Comedian’
It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading
Posted in Pop Culture, Television
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Women’s Cricket in India: Finally In The Reckoning
This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading
Posted in Cricket, Television
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Panic Time For Hindi GECs?
Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading
Posted in Hindi GECs, Television
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Ormax Xpressive: Kick Theatrical Trailer
It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading
In A Politely Incorrect Industry, Can You Call A Spade A Spade?
Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading
Posted in Films, Television
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Are we a Noise-loving TV Nation?
You would normally not associate positive emotions with the word ‘noise’. It’s generally assumed and accepted that noise is bad. In context of television too, the media has propagated this notion for a while now. But there is very little … Continue reading
