-
Recent Posts
Archives
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- August 2017
- July 2017
- June 2017
- February 2016
- August 2015
- January 2015
- July 2014
- June 2014
- January 2014
- December 2013
- November 2013
- October 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Categories
Twitter Updates
- RT @ashubh: आगरा। सरकारी संख्या-- कल तीन मौत। जबकि कल सिर्फ एक श्मशान पर 68 शव भस्म हुए। इस श्मशान के आंकड़े: 13 अप्रैल- 36 शव 14 अप्रै… 1 day ago
- No words. twitter.com/ndtv/status/13… 1 day ago
- RT @nairsameer: And what, and how, the data says they watch! @OrmaxMedia @shaileshkapoor @paritoshZero @shailjaofficial @ektarkapoor @Sn… 3 days ago
Category Archives: Television
The Republic That Doesn’t Know
Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading
Posted in News, Television
Leave a comment
News or Outrage?
It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading
Posted in News, Television
Leave a comment
Too Much Trend-Following, Too Little Trendspotting
Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading
Posted in Films, Marketing, Television
Leave a comment
Brand Refresh: Indian TV’s Favourite Pastime?
On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading
Posted in Marketing, Television
Leave a comment
The Kimmel Monologue: The Power Of A ‘Comedian’
It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading
Posted in Pop Culture, Television
Leave a comment
Women’s Cricket in India: Finally In The Reckoning
This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading
Posted in Cricket, Television
Leave a comment
Panic Time For Hindi GECs?
Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading
Posted in Hindi GECs, Television
Leave a comment
Ormax Xpressive: Kick Theatrical Trailer
It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading
In A Politely Incorrect Industry, Can You Call A Spade A Spade?
Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading
Posted in Films, Television
2 Comments
Are we a Noise-loving TV Nation?
You would normally not associate positive emotions with the word ‘noise’. It’s generally assumed and accepted that noise is bad. In context of television too, the media has propagated this notion for a while now. But there is very little … Continue reading