Category Archives: Television

Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading

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Posted in Films, Television | 2 Comments

Are we a Noise-loving TV Nation?

You would normally not associate positive emotions with the word ‘noise’. It’s generally assumed and accepted that noise is bad. In context of television too, the media has propagated this notion for a while now. But there is very little … Continue reading

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Posted in News, Television | Tagged | Leave a comment

The much-abused media word: Passion!

“What is the one thing about this role that interested you so much that you applied for it?” Over a decade now, having met more than a hundred ‘candidates’ (I prefer the expression ‘potential team members’, but it is a … Continue reading

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Posted in Television | Tagged , , , | 1 Comment

Congratulations! You are too ‘evolved’ to be measured by TV ratings

If you were on social media, especially Twitter last weekend, you would have surely encountered glowing reviews about the Indian version of ’24′. The show, that went on-air last Friday, received predominant positive feedback from Twitter, as well as from … Continue reading

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Posted in Television | 1 Comment

High-decibel Launches, Low-decibel Ratings

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading

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Posted in Hindi GECs, Television | Tagged , | 2 Comments

The Other Side Of The ‘Too Much Cricket’ Debate

Back in the 80s, when I first started watching live cricket, there was a certain aura and anticipation each match, however routine, carried with it. Be it waking up early for live broadcasts from Australia, or listening to commentary on … Continue reading

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Posted in Cricket, Television | Leave a comment