Category Archives: Television

The Republic That Doesn’t Know

Progressive degeneration of the quality of primetime news being served on television has been a source of frustration for many like me who follow the genre closely. Till about a decade ago, Hindi news channels were associated with this degeneration … Continue reading

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Posted in News, Television | Leave a comment

News or Outrage?

It’s elections time, yet again. This is when politicians go into overdrive mode. But the pre-elections period used to be more engaging till a few years ago. Over the last decade, media coverage leading up important elections has become increasingly … Continue reading

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Too Much Trend-Following, Too Little Trendspotting

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading

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Posted in Films, Marketing, Television | Leave a comment

Brand Refresh: Indian TV’s Favourite Pastime?

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading

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Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading

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Posted in Pop Culture, Television | Leave a comment

Women’s Cricket in India: Finally In The Reckoning

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Posted in Cricket, Television | Leave a comment

Panic Time For Hindi GECs?

Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading

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Posted in Hindi GECs, Television | Leave a comment