Category Archives: Research

Ormax Xpressive: Kick Theatrical Trailer

Posted on July 17, 2014 by Shailesh Kapoor

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading →

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

Dhoom 3 Facts: How ‘Big’ is ‘Big’?

Posted on November 13, 2013 by Shailesh Kapoor

The Dhoom 3 campaign is only a trailer old. The film is about five weeks away from release. No songs have been released. There’s nothing substantive on-air besides the trailer. The paid TV campaign has not started. But Dhoom 3 … Continue reading →

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Posted in Box Office, Films, Research | 13 Comments

Top 50 Hindi Film Songs Of 2012

Posted on February 16, 2013 by Shailesh Kapoor

The Top 50 Songs post from 2011 was by far the most searched and most read report on this blog last year. So here goes the 2012 version. Given below is the ranking of the Top 50 songs of 2012, … Continue reading →

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Posted in Films, Music, Research | Tagged , , , | 32 Comments

Front Page 2012: Report Summary

Posted on February 5, 2013 by Shailesh Kapoor

The second edition of Ormax Media’s year-end research report Front Page is out. The report is based on consumer research conducted across the year 2012, covering more than 200,000 respondents across 54 categories in the films, television, news and celebrity … Continue reading →

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Posted in Celebrities, Films, Music, News, Research, Television | Tagged , , | 2 Comments

Box Office: Demystifying ‘Word Of Mouth’

Posted on December 2, 2012 by Shailesh Kapoor

It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading →

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Posted in Films, Product Showcase, Research | Tagged , | 10 Comments

Ratings Blackout or Opportunity Feast?

Posted on October 19, 2012 by Shailesh Kapoor

The unprecedented has happened. The much used and abused word ‘TRP’ (which even the end consumer uses and abuses now!) will be out of our lives for the next nine weeks at least. By deciding that they want a ratings … Continue reading →

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Posted in Research, Television | Tagged | Leave a comment

Product Showcase: FBO

Posted on September 11, 2012 by Shailesh Kapoor

Our film campaign tracking product Cinematix is now two and a half years old. What started as a five-city weekly track has evolved over time into a 19-city daily track. It has been a satisfying experience to see Cinematix grow … Continue reading →

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Posted in Films, Research | Tagged , , | 4 Comments

Overrated?

Posted on August 5, 2012 by Shailesh Kapoor

By now, most of you would know that NDTV has filed a lawsuit (194 pages, no less) against the various companies directly or indirectly responsible for television ratings measurement in India. Reading 194 pages is not a piece of cake, … Continue reading →

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Posted in Research, Television | Tagged , , | 3 Comments