Category Archives: Product Showcase

Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

Box Office: Demystifying ‘Word Of Mouth’

It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading

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Posted in Films, Product Showcase, Research | Tagged , | 10 Comments

Product Showcase: Celebritix

In July 2012, we launched our latest product Celebritix, targeted at advertisers and media agencies. This article showcases key features of Celebritix, using some case studies. What is Celebritix? Celebritix is a celebrity evaluation software product, based on consumer research. … Continue reading

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Posted in Advertising, Celebrities, Product Showcase | Tagged , | 7 Comments

Product Showcase: Music Pre-Test – Cocktail

Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading

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Posted in Films, Music, Product Showcase | Tagged , , , | 7 Comments