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Twitter Updates
- RT @OrmaxMedia: 2021 will see even stronger 'regional duality' in entertainment content, whereby regional pride and cross-over content will… 4 days ago
- Are we watching history in the making at SCG? 5 days ago
- Highly recommend Criminal Justice S2. It builds at its own easy pace, but the last two episodes are well worth the… twitter.com/i/web/status/1… 1 week ago
Category Archives: Product Showcase
Ormax Xpressive: Kick Theatrical Trailer
It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading
Box Office: Demystifying ‘Word Of Mouth’
It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading
Product Showcase: Celebritix
In July 2012, we launched our latest product Celebritix, targeted at advertisers and media agencies. This article showcases key features of Celebritix, using some case studies. What is Celebritix? Celebritix is a celebrity evaluation software product, based on consumer research. … Continue reading
Product Showcase: Music Pre-Test – Cocktail
Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading
Posted in Films, Music, Product Showcase
Tagged Cocktail, Music Pre-Test, Ormax Media, Tum Hi Ho Bandhu
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