Category Archives: Marketing

Too Much Trend-Following, Too Little Trendspotting

Posted on November 15, 2017 by Shailesh Kapoor

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading →

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Posted in Films, Marketing, Television | Leave a comment

Brand Refresh: Indian TV’s Favourite Pastime?

Posted on October 31, 2017 by Shailesh Kapoor

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading →

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Posted in Marketing, Television | Leave a comment