-
Recent Posts
Archives
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- August 2017
- July 2017
- June 2017
- February 2016
- August 2015
- January 2015
- July 2014
- June 2014
- January 2014
- December 2013
- November 2013
- October 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Categories
Twitter Updates
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Category Archives: Marketing
Too Much Trend-Following, Too Little Trendspotting
Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading
Posted in Films, Marketing, Television
Leave a comment
Brand Refresh: Indian TV’s Favourite Pastime?
On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading
Posted in Marketing, Television
Leave a comment
