Category Archives: Hindi GECs

Hindi Fiction: Getting Younger, But Not Young Enough

What are the odds that a new fiction show, launched by one of the leading Hindi GECs, will enter the list of Top 5 programmes within its first 6-12 months? If you look at the chart below, you wouldn’t want … Continue reading

Rate this:

Posted in Hindi GECs | Leave a comment

High-decibel Launches, Low-decibel Ratings

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading

Rate this:

Posted in Hindi GECs, Television | Tagged , | 2 Comments

Censorship Woes: Intolerantly Yours

In what must be a world record, the name of a TV programme was changed on the day of its launch this week. Colors renamed its Punjab-based family social from Gurbani to Bani, evidently to avoid religious backlash. For those … Continue reading

Rate this:

Posted in Films, Hindi GECs, Regulation | Tagged , , | 1 Comment