Category Archives: Hindi GECs

Star Bharat: Hindi GEC Category’s Saviour

It’s been a tough ride for the Hindi GEC (pay TV) category over the last two years, with the category progressively losing share to movies, news and regional GECs over the 2015-17 period. The second half of 2017 finally saw … Continue reading

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Kids on TV: Criticism That GECs Can Live With

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Panic Time For Hindi GECs?

Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading

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Hindi Fiction: Getting Younger, But Not Young Enough

What are the odds that a new fiction show, launched by one of the leading Hindi GECs, will enter the list of Top 5 programmes within its first 6-12 months? If you look at the chart below, you wouldn’t want … Continue reading

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High-decibel Launches, Low-decibel Ratings

Look around your city and you will be excused for believing that launching and watching new television programmes is a national pastime in our country. You encounter these launch campaigns on the streets, at malls and multiplexes, in public transport … Continue reading

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Posted in Hindi GECs, Television | Tagged , | 2 Comments

Censorship Woes: Intolerantly Yours

In what must be a world record, the name of a TV programme was changed on the day of its launch this week. Colors renamed its Punjab-based family social from Gurbani to Bani, evidently to avoid religious backlash. For those … Continue reading

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Posted in Films, Hindi GECs, Regulation | Tagged , , | 1 Comment