Category Archives: Films

Dhoom 3 Facts: How ‘Big’ is ‘Big’?

The Dhoom 3 campaign is only a trailer old. The film is about five weeks away from release. No songs have been released. There’s nothing substantive on-air besides the trailer. The paid TV campaign has not started. But Dhoom 3 … Continue reading

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Posted in Box Office, Films, Research | 13 Comments

300 Cr: Ready To Be Breached!

If not Krrish 3, then Dhoom 3. If not Dhoom 3, then PK. But it’s only a matter of time that a new Hindi film crosses the 300 cr nett mark at the domestic box office. 3 Idiots breached the 200 … Continue reading

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Posted in Box Office, Films | 17 Comments

Box Office 2013 So Far: The Year Of The Youth?

It’s been a rather unusual year for Bollywood so far. We are four months into the year, and there has been not a single 100cr film yet. Race 2 has almost touched that mark, but most trade reports suggest its … Continue reading

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Posted in Box Office, Films | Tagged , , , | 1 Comment

Censorship Woes: Intolerantly Yours

In what must be a world record, the name of a TV programme was changed on the day of its launch this week. Colors renamed its Punjab-based family social from Gurbani to Bani, evidently to avoid religious backlash. For those … Continue reading

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Posted in Films, Hindi GECs, Regulation | Tagged , , | 1 Comment

Kahaani To Kai Po Che: The Changing Content Paradigm

By all accounts, 2011 was a bad year for Hindi cinema. Yes, several films grossed well at the box office. It was also the year when the 100cr club came into prominence, with five films crossing the much-hyped mark. But … Continue reading

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Posted in Box Office, Films | Tagged , | 7 Comments

Top 50 Hindi Film Songs Of 2012

The Top 50 Songs post from 2011 was by far the most searched and most read report on this blog last year. So here goes the 2012 version. Given below is the ranking of the Top 50 songs of 2012, … Continue reading

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Posted in Films, Music, Research | Tagged , , , | 32 Comments

Front Page 2012: Report Summary

The second edition of Ormax Media’s year-end research report Front Page is out. The report is based on consumer research conducted across the year 2012, covering more than 200,000 respondents across 54 categories in the films, television, news and celebrity … Continue reading

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Posted in Celebrities, Films, Music, News, Research, Television | Tagged , , | 2 Comments

Indian Film Awards: 10 Things That Will Never Change

It’s that time of the year. Film awards are here by the dozen. Last weekend was particularly packed. Saturday saw the on-air telecast of Colors Screen Awards, while Zee Cine Awards were shown on Sunday, even as the ground event … Continue reading

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Posted in Films, Television | Tagged | Leave a comment

The Viewer’s Hat: Films I Enjoyed The Most In 2012

This is the kind of post I’d like to write more often. Through the year, our work is seeped into so much data and analysis on consumer perceptions and choices, that “seeing” a movie like a normal viewer is increasingly … Continue reading

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Posted in Films | Tagged , , , , , , | 10 Comments

Bollywood dreams for TV stars… The Ayushmann Effect

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading

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Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment