Category Archives: Films

Bollywood’s Week of Nightmares… And Silence!

Posted on December 1, 2017 by

It’s been a terrible week for Bollywood, one whose long-term implications that can be terrible for the industry. On Sunday, 12 days before the film’s slated December 1 release, Padmavati’s producers announced an indefinite postponement. They didn’t have a choice. … Continue reading →

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Padmavati: The Politics Of Art

Posted on November 24, 2017 by

It started off a meaningless fringe protest. But over the last two weeks, opposition to Padmavati’s release has acquired the status of a full-blown controversy. The protests, led by an organisation by the name of Shri Rajput Karni Sena, have … Continue reading →

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Too Much Trend-Following, Too Little Trendspotting

Posted on November 15, 2017 by

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading →

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Posted in Films, Marketing, Television | Leave a comment

Bollywood’s Star Crisis: How soon can the youth take over?

Posted on October 2, 2017 by

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading →

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Top 50 Bollywood Songs of 2015

Posted on February 9, 2016 by

Top 50 Bollywood songs of 2015, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Songs from only the films that released in 2015 have been considered.

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Posted in Films | 12 Comments

Top 50 Bollywood Songs of 2014

Posted on January 25, 2015 by

This blog has been sidelined over the last year, with my weekly commitment to MXM India taking priority over this space. But the Top 50 songs year-end reports from 2011-13 keeping getting new visitors to this blog, in more measure … Continue reading →

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Posted in Films | 13 Comments

Ormax Xpressive: Kick Theatrical Trailer

Posted on July 17, 2014 by

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading →

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Posted on June 16, 2014 by

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading →

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Posted in Films, Television | 2 Comments

Top 50 Hindi Film Songs of 2013

Posted on January 28, 2014 by

The Top 50 Songs post from 2011 & 2012 have remained by far the most searched and most read report on this blog over the last two years. So here’s the 2013 version to continue the tradition. Given below is … Continue reading →

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Posted in Films | 71 Comments

Star Popularity vs. Box Office: Not The Same Thing!

Posted on January 8, 2014 by

Last week, @OrmaxMedia tweeted annual results of its star popularity tracking research called Ormax Stars India Loves (OSIL). As per the results, Akshay Kumar ranked as the third most popular male star in India, in 2013, behind Salman Khan and … Continue reading →

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Posted in Box Office, Films | 12 Comments