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Category Archives: Films
Bollywood’s Week of Nightmares… And Silence!
It’s been a terrible week for Bollywood, one whose long-term implications that can be terrible for the industry. On Sunday, 12 days before the film’s slated December 1 release, Padmavati’s producers announced an indefinite postponement. They didn’t have a choice. … Continue reading
Posted in Films
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Padmavati: The Politics Of Art
It started off a meaningless fringe protest. But over the last two weeks, opposition to Padmavati’s release has acquired the status of a full-blown controversy. The protests, led by an organisation by the name of Shri Rajput Karni Sena, have … Continue reading
Posted in Films
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Too Much Trend-Following, Too Little Trendspotting
Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading
Posted in Films, Marketing, Television
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Bollywood’s Star Crisis: How soon can the youth take over?
The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading
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Top 50 Bollywood Songs of 2015
Top 50 Bollywood songs of 2015, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Songs from only the films that released in 2015 have been considered.
Posted in Films
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Top 50 Bollywood Songs of 2014
This blog has been sidelined over the last year, with my weekly commitment to MXM India taking priority over this space. But the Top 50 songs year-end reports from 2011-13 keeping getting new visitors to this blog, in more measure … Continue reading
Posted in Films
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Ormax Xpressive: Kick Theatrical Trailer
It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading
In A Politely Incorrect Industry, Can You Call A Spade A Spade?
Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading
Posted in Films, Television
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Top 50 Hindi Film Songs of 2013
The Top 50 Songs post from 2011 & 2012 have remained by far the most searched and most read report on this blog over the last two years. So here’s the 2013 version to continue the tradition. Given below is … Continue reading
Posted in Films
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Star Popularity vs. Box Office: Not The Same Thing!
Last week, @OrmaxMedia tweeted annual results of its star popularity tracking research called Ormax Stars India Loves (OSIL). As per the results, Akshay Kumar ranked as the third most popular male star in India, in 2013, behind Salman Khan and … Continue reading
Posted in Box Office, Films
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