Category Archives: Films

Bollywood’s Week of Nightmares… And Silence!

It’s been a terrible week for Bollywood, one whose long-term implications that can be terrible for the industry. On Sunday, 12 days before the film’s slated December 1 release, Padmavati’s producers announced an indefinite postponement. They didn’t have a choice. … Continue reading

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Padmavati: The Politics Of Art

It started off a meaningless fringe protest. But over the last two weeks, opposition to Padmavati’s release has acquired the status of a full-blown controversy. The protests, led by an organisation by the name of Shri Rajput Karni Sena, have … Continue reading

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Too Much Trend-Following, Too Little Trendspotting

Last week, Ittefaq, a mid-scale Bollywood film, released at the theatres. The film has been the talk of the film trade for the last four weeks for its unconventional marketing strategy. Karan Johar, at the helm of the project as … Continue reading

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Bollywood’s Star Crisis: How soon can the youth take over?

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading

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Top 50 Bollywood Songs of 2015

Top 50 Bollywood songs of 2015, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Songs from only the films that released in 2015 have been considered.

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Top 50 Bollywood Songs of 2014

This blog has been sidelined over the last year, with my weekly commitment to MXM India taking priority over this space. But the Top 50 songs year-end reports from 2011-13 keeping getting new visitors to this blog, in more measure … Continue reading

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Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments