Category Archives: Celebrities

Front Page 2012: Report Summary

The second edition of Ormax Media’s year-end research report Front Page is out. The report is based on consumer research conducted across the year 2012, covering more than 200,000 respondents across 54 categories in the films, television, news and celebrity … Continue reading

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Posted in Celebrities, Films, Music, News, Research, Television | Tagged , , | 2 Comments

Bollywood dreams for TV stars… The Ayushmann Effect

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading

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Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment

State of our News: Death Of The Obituary?

2011 and 2012 have been years of bereavement for Bollywood. In a short span of time, we have lost four legends, who will remain immortalized by their glorious work. Shammi Kapoor, Dev Anand, Rajesh Khanna and Yash Chopra collectively defined … Continue reading

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Posted in Celebrities, News, Television | Tagged , | 1 Comment

Bigg Host: Salman Sets New Standards

He has been the most popular film star in the country for three years now. Salman Khan’s power and charisma has been evident both at the box-office and in the media. Many stars have been critics-proof, but Salman is perhaps … Continue reading

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Product Showcase: Celebritix

In July 2012, we launched our latest product Celebritix, targeted at advertisers and media agencies. This article showcases key features of Celebritix, using some case studies. What is Celebritix? Celebritix is a celebrity evaluation software product, based on consumer research. … Continue reading

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Posted in Advertising, Celebrities, Product Showcase | Tagged , | 7 Comments

More Than Just The Khans

India’s diversity and complexity never cease to surprise me. Having studied various aspects of the entertainment preferences and habits of the Indian consumers rigorously for four years now, one begins to feel one knows quite a lot. But every once … Continue reading

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Posted in Celebrities, Films | Tagged | 16 Comments