Category Archives: Box Office

Dhoom 3 Facts: How ‘Big’ is ‘Big’?

The Dhoom 3 campaign is only a trailer old. The film is about five weeks away from release. No songs have been released. There’s nothing substantive on-air besides the trailer. The paid TV campaign has not started. But Dhoom 3 … Continue reading

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Posted in Box Office, Films, Research | 13 Comments

Is Bollywood Really a ‘Religion’?

There are many stereotypes that have stayed in the film industry over years. The one about not releasing a film in ‘shraadhs’ stands out as outdated in particular. With release windows becoming an increasing challenge, every opportunity needs to be … Continue reading

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Posted in Box Office | 5 Comments

300 Cr: Ready To Be Breached!

If not Krrish 3, then Dhoom 3. If not Dhoom 3, then PK. But it’s only a matter of time that a new Hindi film crosses the 300 cr nett mark at the domestic box office. 3 Idiots breached the 200 … Continue reading

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Posted in Box Office, Films | 17 Comments

Box Office 2013 So Far: The Year Of The Youth?

It’s been a rather unusual year for Bollywood so far. We are four months into the year, and there has been not a single 100cr film yet. Race 2 has almost touched that mark, but most trade reports suggest its … Continue reading

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Posted in Box Office, Films | Tagged , , , | 1 Comment

Kahaani To Kai Po Che: The Changing Content Paradigm

By all accounts, 2011 was a bad year for Hindi cinema. Yes, several films grossed well at the box office. It was also the year when the 100cr club came into prominence, with five films crossing the much-hyped mark. But … Continue reading

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Posted in Box Office, Films | Tagged , | 7 Comments