Author Archives: Shailesh Kapoor

About Shailesh Kapoor

Founder & CEO - Ormax Media. Film Lover. Media Insights Detective. Budding Author. Lifelong Student.

Kids on TV: Criticism That GECs Can Live With

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Posted in Hindi GECs, Kids | Leave a comment

Women’s Cricket in India: Finally In The Reckoning

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Posted in Cricket, Television | Leave a comment

A Polarised Media And Its Off-Shoots

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Posted in News | Leave a comment

Panic Time For Hindi GECs?

Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading

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Posted in Hindi GECs, Television | Leave a comment

A Derailed Media: The Wheels Have Come Off

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

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Posted in News | Leave a comment

Top 50 Bollywood Songs of 2015

Top 50 Bollywood songs of 2015, based on data compiled from Ormax Media’s weekly music popularity charts Ormax Heartbeats. Songs from only the films that released in 2015 have been considered.

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Posted in Films | 12 Comments

Hindi Fiction: Getting Younger, But Not Young Enough

What are the odds that a new fiction show, launched by one of the leading Hindi GECs, will enter the list of Top 5 programmes within its first 6-12 months? If you look at the chart below, you wouldn’t want … Continue reading

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Posted in Hindi GECs | Leave a comment

Top 50 Bollywood Songs of 2014

This blog has been sidelined over the last year, with my weekly commitment to MXM India taking priority over this space. But the Top 50 songs year-end reports from 2011-13 keeping getting new visitors to this blog, in more measure … Continue reading

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Posted in Films | 13 Comments

Ormax Xpressive: Kick Theatrical Trailer

It has been our endeavour to marry technology and consumer insights for the media & entertainment industry in India, and our recent product launch, Ormax Xpressive, powered by RealEyes, is a significant step in this direction. Unlike conventional content research … Continue reading

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Posted in Films, Product Showcase, Research, Television | Tagged , | 3 Comments

In A Politely Incorrect Industry, Can You Call A Spade A Spade?

Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and then faced … Continue reading

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Posted in Films, Television | 2 Comments