Author Archives: Shailesh Kapoor

About Shailesh Kapoor

Founder & CEO - Ormax Media. Film Lover. Media Insights Detective. Budding Author. Lifelong Student.

Brand Refresh: Indian TV’s Favourite Pastime?

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading

Rate this:

Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading

Rate this:

Posted in Pop Culture, Television | Leave a comment

Bollywood’s Star Crisis: How soon can the youth take over?

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading

Rate this:

Posted in Films | Leave a comment

Kids on TV: Criticism That GECs Can Live With

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

Rate this:

Posted in Hindi GECs, Kids | Leave a comment

Women’s Cricket in India: Finally In The Reckoning

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

Rate this:

Posted in Cricket, Television | Leave a comment

A Polarised Media And Its Off-Shoots

This blog is being updated with old posts that first appeared in my weekly column on MXMIndia. If you have subscribed to email alerts, sorry for the spam. You may get alerts on multiple posts during this week. Look forward … Continue reading

Rate this:

Posted in News | Leave a comment

Panic Time For Hindi GECs?

Over the five years of existence of this column, one of the most-extensively covered topics here has been the status quo in the Hindi GEC category. Every few months, I have touched upon the concern that the category has got … Continue reading

Rate this:

Posted in Hindi GECs, Television | Leave a comment