Monthly Archives: October 2017

Brand Refresh: Indian TV’s Favourite Pastime?

Posted on October 31, 2017 by Shailesh Kapoor

On October 15, Zee TV went through what has come to be known as a “brand refresh” in television industry parlance. A brand refresh typically entails a change in logo and packaging, but more importantly, a change in the stated … Continue reading →

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Posted in Marketing, Television | Leave a comment

The Kimmel Monologue: The Power Of A ‘Comedian’

Posted on October 10, 2017 by Shailesh Kapoor

It may have been a week of slow news in India, but at the other end of the world, in the United States, the Vegas shooting incident on October 1 has been at the centre of news and debates. Normally, … Continue reading →

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Posted in Pop Culture, Television | Leave a comment

Bollywood’s Star Crisis: How soon can the youth take over?

Posted on October 2, 2017 by Shailesh Kapoor

The year 2017 is turning out to be Bollywood’s toughest in a long time. In the eight complete months of the year (Jan-Aug), the domestic box-office of Hindi films (not counting the dubbed Bahubali 2), has dropped by 16.9% vis-à-vis … Continue reading →

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Posted in Films | Leave a comment