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Monthly Archives: January 2013
The Science Of Failure Management In Television
Studies from across the world suggest that 70 percent of product launches end up as “failures”. In the entertainment industry, the failure rate is even higher. Only about 20 Hindi films in a year manage to rake in profits, out … Continue reading
Indian Film Awards: 10 Things That Will Never Change
It’s that time of the year. Film awards are here by the dozen. Last weekend was particularly packed. Saturday saw the on-air telecast of Colors Screen Awards, while Zee Cine Awards were shown on Sunday, even as the ground event … Continue reading