Monthly Archives: January 2013

The Science Of Failure Management In Television

Posted on January 30, 2013 by

Studies from across the world suggest that 70 percent of product launches end up as “failures”. In the entertainment industry, the failure rate is even higher. Only about 20 Hindi films in a year manage to rake in profits, out … Continue reading →

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Posted in Television | Tagged , | 1 Comment

Indian Film Awards: 10 Things That Will Never Change

Posted on January 25, 2013 by

It’s that time of the year. Film awards are here by the dozen. Last weekend was particularly packed. Saturday saw the on-air telecast of Colors Screen Awards, while Zee Cine Awards were shown on Sunday, even as the ground event … Continue reading →

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The Viewer’s Hat: Films I Enjoyed The Most In 2012

Posted on January 1, 2013 by

This is the kind of post I’d like to write more often. Through the year, our work is seeped into so much data and analysis on consumer perceptions and choices, that “seeing” a movie like a normal viewer is increasingly … Continue reading →

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Posted in Films | Tagged , , , , , , | 10 Comments