Monthly Archives: December 2012

Bollywood dreams for TV stars… The Ayushmann Effect

It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya … Continue reading

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Posted in Celebrities, Films, Television | Tagged , , , | 1 Comment

The ‘100cr Club’ Or ‘Tip of The Iceberg’?

Rs. 21cr. That’s what Dabangg 2 netted on its first day at the domestic box office – December 21. This meant that it broke the highest opening day record (earlier held by Rowdy Rathore or Don 2, depending on which … Continue reading

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Posted in Films | Tagged , , | 6 Comments

Box Office: Demystifying ‘Word Of Mouth’

It’s age-old knowledge that the audience reaction to a film decides its long-term potential at the box office. Earlier, this would be referred to as “reports”, as in reports are good, mixed reports or poor reports. Today, the more correct … Continue reading

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Posted in Films, Product Showcase, Research | Tagged , | 10 Comments

Crime genre: Making a killing on television

Fifteen years ago, when Sony launched CID, it would have been just another television show. Today, it is one of the centerpieces of the big story of our television – crime programming. While CID is entirely fictionalized, India’s Most Wanted … Continue reading

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Posted in Television | Tagged , , | Leave a comment