Monthly Archives: October 2012

Bigg Host: Salman Sets New Standards

He has been the most popular film star in the country for three years now. Salman Khan’s power and charisma has been evident both at the box-office and in the media. Many stars have been critics-proof, but Salman is perhaps … Continue reading

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Posted in Celebrities, Television | Tagged , | Leave a comment

Product Showcase: Celebritix

In July 2012, we launched our latest product Celebritix, targeted at advertisers and media agencies. This article showcases key features of Celebritix, using some case studies. What is Celebritix? Celebritix is a celebrity evaluation software product, based on consumer research. … Continue reading

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Posted in Advertising, Celebrities, Product Showcase | Tagged , | 7 Comments

Ratings Blackout or Opportunity Feast?

The unprecedented has happened. The much used and abused word ‘TRP’ (which even the end consumer uses and abuses now!) will be out of our lives for the next nine weeks at least. By deciding that they want a ratings … Continue reading

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Posted in Research, Television | Tagged | Leave a comment