Monthly Archives: September 2012

India’s Unwritten Food Story

Some eat to live, some live to eat. But everyone loves food. A good meal at the end of a long, hard day can make it all seem worth it. From wedding banquets to celebrations to business deals, food is … Continue reading

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Posted in Television | 1 Comment

Product Showcase: FBO

Our film campaign tracking product Cinematix is now two and a half years old. What started as a five-city weekly track has evolved over time into a 19-city daily track. It has been a satisfying experience to see Cinematix grow … Continue reading

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Posted in Films, Research | Tagged , , | 4 Comments


We hear it all the time. That India is getting younger. That we should think of the 13-24 years segment as “screenagers”, not as teenagers or youth. That Facebook is bigger than Star Plus, Zee TV, Sony or Colors for … Continue reading

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Posted in Films | 3 Comments

Film Stars on TV – Free For All

The entertainment industry comes alive every time a big budget film releases. It’s one such week. Everyone in the industry is talking about Ek Tha Tiger. Everyone has a view on it. Not just on its content but on its … Continue reading

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Posted in Films, Television | Tagged , , | 3 Comments