Monthly Archives: August 2012

More Than Just The Khans

India’s diversity and complexity never cease to surprise me. Having studied various aspects of the entertainment preferences and habits of the Indian consumers rigorously for four years now, one begins to feel one knows quite a lot. But every once … Continue reading

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Posted in Celebrities, Films | Tagged | 16 Comments

Primetime Fiction: Reasons For Seasons?

Of all my client interactions, I enjoy the ones with foreign clients (often from head offices of their Indian companies) the most. There’s a specific reason for it. The amazement and the child-like inquisitiveness with which they react to research … Continue reading

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Posted in Television | 5 Comments


By now, most of you would know that NDTV has filed a lawsuit (194 pages, no less) against the various companies directly or indirectly responsible for television ratings measurement in India. Reading 194 pages is not a piece of cake, … Continue reading

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Posted in Research, Television | Tagged , , | 3 Comments