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Monthly Archives: June 2012
Product Showcase: Music Pre-Test – Cocktail
Both my personal twitter account and the @OrmaxMedia account are perpetually flooded with queries on some of our research tools & techniques. What is the research design? What is the sample? How do we arrive at a set of actionable … Continue reading
Posted in Films, Music, Product Showcase
Tagged Cocktail, Music Pre-Test, Ormax Media, Tum Hi Ho Bandhu
7 Comments
Error: Marketing Not Found
Dibakar Banerjee’s Shanghai has not opened too well this weekend. The momentum doesn’t suggest that it will score very well during the working week or on its second weekend either. For a film that has managed to get acclaim across … Continue reading
Does ‘Ek Tha Tiger’ Need Marketing At All?
August 15, 2012. Yashraj Films will release their first-ever Salman Khan starrer Ek Tha Tiger. The teaser is already out. In the next ten weeks, we know what to expect. High decibel marketing, backed by aggressive music promotion and PR. … Continue reading