Monthly Archives: May 2012

Does The ‘First Look’ Matter?

A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading

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Posted in Films | Tagged , , , | 2 Comments

1000 and Counting!

July 21, 2008. New Hindi GEC ‘Colors’ launched, with much of its hype centered around Akshay Kumar starrer Khatron Ke Khiladi. In the next few weeks, the channel turned out to the one of the most fantastic success stories of … Continue reading

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Posted in Television | Tagged , , , | 9 Comments