Monthly Archives: March 2012

2012: The Year Of Content?

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading

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Think Again, Will You?

Warning: This may end up being a ‘reverse-troll’ post. But since it has bothered me all day long, may as well write it. I happened to read film critic Raja Sen’s column in Mumbai Mirror this morning (This). He wrote … Continue reading

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The Promo Factor – An Open Challenge

Once in a while, you hit a roadblock. That awkward moment when you know the¬†exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading

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The Curious Case Of Paan Singh Tomar

A part of our work involves evaluating film campaigns against a set of consumer parameters. The three big parameters, that dominate all others, are: A big star, two hit songs, and a youth friendly genre (read comedy, college or romance). … Continue reading

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Posted in Films | Tagged , , , , , | 15 Comments