Monthly Archives: March 2012

2012: The Year Of Content?

Posted on March 25, 2012 by

2011 was a year that saw Bollywood box office thrive like never before. New records were set, new benchmarks created. However, a large part of this growth came from the ‘opening weekend’ phenomenon. Very few films sustained beyond the first … Continue reading →

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Posted in Films | Tagged , , , , , , | 1 Comment

Think Again, Will You?

Posted on March 14, 2012 by

Warning: This may end up being a ‘reverse-troll’ post. But since it has bothered me all day long, may as well write it. I happened to read film critic Raja Sen’s column in Mumbai Mirror this morning (This). He wrote … Continue reading →

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Posted in Films | Tagged , , , , , , | 20 Comments

The Promo Factor – An Open Challenge

Posted on March 11, 2012 by

Once in a while, you hit a roadblock. That awkward moment when you know the exact problem, but you just can’t put your finger on the solution. That’s when you go to the Internet for help! Described below is a unique … Continue reading →

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Posted in Films | Tagged , , , , | 49 Comments

The Curious Case Of Paan Singh Tomar

Posted on March 4, 2012 by

A part of our work involves evaluating film campaigns against a set of consumer parameters. The three big parameters, that dominate all others, are: A big star, two hit songs, and a youth friendly genre (read comedy, college or romance). … Continue reading →

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Posted in Films | Tagged , , , , , | 15 Comments