Monthly Archives: February 2012

Director’s Equity Survey (DES) Results

Posted on February 25, 2012 by

In the trade circles, directors are often spoken about as key drivers of a film’s box office business. However, when you ask the consumers, the primary drivers that emerge are starcast, songs, theme/ genre and promo execution. These are the … Continue reading →

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Posted in Films | Tagged , , , , , , , | 23 Comments

Bollywood, Podcast & Stereotyping

Posted on February 12, 2012 by

It was good to chat up with @CilemaSnob for the podcast on the business of Bollywood, primarily from our point-of-view at Ormax Media, i.e., research, tracking, consumer behavior, box office, etc. Click here for the link to the podcast, if you … Continue reading →

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Posted in Films | Tagged , , | 2 Comments

Front Page 2011 Report Summary

Posted on February 3, 2012 by

Ormax Media’s year-end research report Front Page 2011 is out. The report is based on rigorous research conducted amongst consumers and media experts (senior media planners, advertisers and media journalists). Detailed research design and methodology is given in the report. … Continue reading →

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Posted in Films, Music, News, Television | Tagged , , , , , , , , , , , , , | 2 Comments