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Monthly Archives: February 2012
Director’s Equity Survey (DES) Results
In the trade circles, directors are often spoken about as key drivers of a film’s box office business. However, when you ask the consumers, the primary drivers that emerge are starcast, songs, theme/ genre and promo execution. These are the … Continue reading
Posted in Films
Tagged Bollywood, DES, Director's Equity Survey, Directors, Karan Johar, Ormax Media, Rakesh Roshan, Rohit Shetty
23 Comments
Bollywood, Podcast & Stereotyping
It was good to chat up with @CilemaSnob for the podcast on the business of Bollywood, primarily from our point-of-view at Ormax Media, i.e., research, tracking, consumer behavior, box office, etc. Click here for the link to the podcast, if you … Continue reading
Front Page 2011 Report Summary
Ormax Media’s year-end research report Front Page 2011 is out. The report is based on rigorous research conducted amongst consumers and media experts (senior media planners, advertisers and media journalists). Detailed research design and methodology is given in the report. … Continue reading
Posted in Films, Music, News, Television
Tagged Bollywood, Celebrities, Decision Maker Survey, Entertainment Industry, Front Page 2011, Heartbeats, Hindi GECs, Kids Channels, News, Newsmakers, Ormax Media, Showbuzz, Tamil Cinema, Telugu Cinema
2 Comments
