Monthly Archives: October 2011

Which Camp Are You In Anyway?

Once upon a time (not too long ago), you could like or dislike a film without being accused of being biased. It was fine to have an opinion, even when it sometimes bordered on being extreme and unreasonable. It was, … Continue reading

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Posted in Films | Tagged , , , , , , | 15 Comments

Hype Management, Any.One?

“It’s the costliest Hindi film ever. It’s Shahrukh Khan’s dream venture. It’s India’s break-out VFX film. It took five years in the making. It will change the way our cinema is perceived worldwide. It is Ra.One.” We were sold a … Continue reading

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Posted in Films | Tagged , , , , , | 16 Comments

Ra.One vs. Bodyguard – Explaining the Rs. 27 crore incremental

Expectedly, there has been enough speculation about what Ra.One’s opening weekend will look like. Genuine predictions on the domestic box office have ranged from Rs. 70 cr to Rs. 140 cr (domestic nett, five-days, Hindi version). Our number, using Ormax … Continue reading

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Posted in Films | Tagged , , , , , , | 12 Comments

Hello World, indeed!

Finally, a fresh new blog, for details that twitter can’t handle. Will keep it media focused. Aiming for shorter, more frequent posts, than the other way round. Hope to see this evolve. Meanwhile, I’m also available on twitter at

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Posted in The Blog | 2 Comments