Sequels Everywhere!

Everyone wants to make a sequel. It’s the new in-thing in Bollywood. Though there were some sequels before them, Krrish, Dhoom 2 and Lage Raho Munna Bhai (not a sequel as such) introduced the “franchise” concept in the industry. Subsequently, franchises like Murder and Dhamaal were created to leverage the original’s equity. Even the singularly unfunny Bheja Fry 2 did more business in its opening week, than the original Bheja Fry did in its entire lifetime!

However, it is safe to say that Bollywood has clearly gone overboard in their enthusiasm. At least two dozen sequels are in various stages of pre-production, shoot or post-production. Several others are probably being contemplated in the makers’ minds. Everyone wants a bang for their bucks. And everyone seems to think they have franchises they can encash.

We at Ormax Media wanted to understand how the next two years will shape up for these sequels. Which franchises actually have the equity that can be enchased in a sequel? To understand this, we measured the appeal of 18 such franchises in a research conducted over the last three months. The scores in the chart below reflect the percentage of audience who said that they will be definitely excited to watch the next film for that particular franchise.

The findings tell a story of their own. The top 4-5 properties have an obvious common point – established characters. Seven franchises fall under 40%, indicating that a wide majority of audience are not excited by the idea of a sequel for that franchise. This does not mean that the sequel will not work. The sequel may still work on the strength of its starcast, theme, music and other such promo elements. However, these scores indicate that these sequels will not benefit significantly from the previous film.

2012 may just end up being the watershed year for the sequels phenomenon. And hopefully, by the end of it, blind gambles will be replaced by cautioned risk.

About Shailesh Kapoor

Films, TV, Cricket & Internet junkie by inclination. Media researcher by profession. Currently, CEO at Ormax Media. Some day, will be an author too! You can know more about me on twitter at @shaileshkapoor. And more about Ormax Media on twitter at @ormaxmedia and on the web at www.ormaxmedia.com.
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11 Responses to Sequels Everywhere!

  1. Vishwas says:

    Nice, I think Don2 will play crucial role to make the audience believe that sequals do work.
    Cent percent I won’t consider Munna Bhai or even Dhoom as true sequals.

  2. shivam says:

    Only Don . .they have reason K Don ko pakdana mushkil hi namunking hai.. I think Don2 will be d best sequel ever .

  3. deepeeka says:

    this is for lallu….its better to fail in originality than to succeed in imitation…

  4. rajeev33 says:

    Sir this is another case where salman is proved to be big.dabangg sequel is impossible,using same name and completely different story where people are not even taking the characters from there movie before ,how can be turned as sequel.many of the movie is just carrying name inccluding dabangg. Lack of creativity ,don and krishh deserves to have sequel and ofcourse munnabhai.rest are bakwaas.

  5. Rinkesh says:

    Karan arjunnn casting salman n sahrukh…

  6. Rinkesh says:

    Karan arjun

  7. Aman Srivastava says:

    Koi Mil Gaya

  8. jeevan says:

    Sarkar Raj was best and true sequel to Sarkar … thats FACT!! and you ignore it completely in your post.

  9. Divyajeet says:

    I don’t think that Dabangg worked for me its just one of those masala OTT Action flick with no soul. and The Story was concluded at a incoherent note which hardly gives possibility of sequel. The makers are surely looking for money, not for a good movie. As Don ended everyone knows there had to be a sequel and promos look amazing. Munnabhai is the best movie series in India so far, but the magic lies in Sanjay Dutt, really. Dhoom 3 expecting killer action scenes that should shut the cheap OTT Action sequence in these bad movies. OUATIM Sequel??? Not so Interesting thought.

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